From the success of the Miu Miu brand to the virality of the Coperni fashion show, starring Bella Hadid. From the return of the Diesel brand to Valentino's Pink PP color. A fashion year quickly retraced through 10 unforgettable aspects.
The end of a year is always the time for balance sheets and rankings. The fashion world does not shy away from this habit, partly because it has many things to remember and celebrate. Indeed, 2022 was a year full of personalities, news and trends. Here are the top ten of what just can't be forgotten.
Brand of the Year: Miu Miu
Certifying this is Lyst, in its traditional annual report: the most beloved and talked-about brand of 2022 was Miu Miu, which recorded an increase in views on the platform of more than 30 percent. In particular, the success is linked to its iconic ballet flats, truly mini skirts, and Wander bag.
Color of the year: pink revisited by Valentino's Pink PP
After making its inimitable red dot famous, Valentino challenged 2022 by going all in on a flamboyant, fluorescent pink, renamed PINK PP. And he unfailingly nailed it, making it the color of the year.
Logo of the Year: Diesel
Sometimes great classics have comebacks. In 2022 it happened to the Diesel logo, which again Lyst users anointed as the most beloved of the year. It's no coincidence that the famous '90s brand has rekindled the curiosity of big international stars.
Trendsetter of the year
It was Bella Hadid who was the most followed fashion influencer of 2022. Her street style garnered acclaim and curiosity, causing online searches for the garments she featured to skyrocket: from corsets to cargo pants. In total, this is a 1900 percent growth.
The most viral fashion show: blankets Spring Summer 2023
Not surprisingly, Bella Hadid herself was the star of a real shock fashion show: the one staged by Coperni to present its Spring Summer 2023 collection. The model, in fact, appeared on the catwalk half naked and was covered live with a spray fabric designed by Manuel Torres. And inevitably, the show became the most viral fashion event of 2022.
The coolest fashion show: Balenciaga
Not only does fashion live by virality, but also by passion and sophistication. And in this case, the first place for the coolest fashion show of the year goes to Demna's Haute Couture for Balenciaga. Not surprisingly, the event brought together stars such as Kim Kardashian, Dua Lipa, Nicole Kidman, Bella Hadid, Naomi Campbell and Christine Quinn.
The 25th anniversary of Fendi's Baguette.
The year 2022 was also a year of fashion anniversaries. For example, one of Fendi's most iconic bags, namely the Baguette, turned 25 years old. And it was celebrated in grand style, with an exceptional show in New York, attended by the likes of Linda Evangelista, Sarah Jessica Parker, and Kim Kardashian.
Noemi and Carla together on the catwalk.
And speaking of nostalgia for the 1990s: Tod's succeeded in the feat of having two icons of that decade - Naomi Campbell and Carla Bruni - walk the runway at the same event. An operation destined to remain in the history of world fashion.
Kim Kardashian as Marilyn Monroe
A contemporary star wearing the shoes of a myth from the past. It happened at the MET Gala 2022, when Kim Kardashian showed up swaddled in the unforgettable dress that Marylin Monroe wore to John Fitzgerald Kennedy's birthday party, when she performed the now famous "Happy Birthday."
Dizzying numbers
We close this ranking of all that was unforgettable in the world of fashion 2022 with a look at the industry's numbers, which are truly mind-boggling. The fashion industry with all its ramifications ended the year with a turnover of almost 97 billion euros, an increase of 16 percent over 2021. There's no denying it, fashion is healthy.
