An in-depth interview with Andrea Melchiorre, co-founder of Saveone, went online on the website of Forbes Italia, the Italian edition of the famous U.S. magazine. A chat that retraced the milestones of the brand's life, from its birth until today, with an eye to the future and projects in the pipeline. Many topics were touched upon, from the relationship between fashion and digital to the value of Made in Italy in the world.
In May 2018, the first version of Saveone's website went online. Thus began the adventure of a fashion brand that, from its first steps, chose to focus on digital, recognizing its potential. Three years later, the anniversary resurfaced during Andrea Melchiorre's interview with the Italian digital edition of Forbes. The famous U.S. magazine with an international circulation, in fact, hosted Saveone's co-founder as part of Forbes Leader Digital, a video column that tells the stories and vision of young Italian entrepreneurs who are leaders in digital. The chat with Federico Sbandi, host of the space, allowed the audience to retrace the milestones of the brand's growth, delving into some key issues, such as the relationship between fashion and online business and the importance of enhancing the value of Made in Italy.
From influencer to digital entrepreneur
We started from the origins, from even before the Saveone brand took shape. Roots that are inevitably intertwined both with the beginnings of Andrea's career, as a model and influencer, and with the boom of Instagram, a platform capable of changing the balance in the world of marketing and communication. At the microphones of Forbes, Andrea told how social popularity literally "exploded in his hands," also accomplice to television. A sudden popularity that he chose to reinvest, right from the start, in an entrepreneurial idea: to create a clothing brand. First together with a small group of friends, then alone, finally in tandem with Valerio Bartolo, the last descendant of a family that has been in the fashion business for four generations. A fruitful partnership, certified by the company's year-on-year growth of about 150 percent.
Made in Italy fashion within the reach of every man
If digital is the first distinguishing feature of Saveone that emerged in the interview, the other defining theme is that of made in Italy. In fact, 90% of the garments on the online shop are produced entirely in Italy and marketed excluding all intermediaries. This choice is the result of a clear philosophy: to guarantee made in Italy within everyone's reach. The brand, in fact, has the ambition to speak to all men and not only to a limited target. From the boy still studying to the established professional, anyone should be able to enjoy a nice Italian garment, the perfect mix of style and quality. Clothes that are trendy but durable, for a decidedly countercultural approach to the pace of fast fashion. Made in Italy, then, as a choice of field. But also as a business card. In fact, Italy's cultural and scenic beauty, which often return in Saveone's advertising campaigns, is a clearly recognizable flag. A banner that fills one with pride but, at the same time, empowers.
Watch the full interview:
https://forbes.it/2021/05/04/forbes-leader-digital-andrea-melchiorre/
