Saveone's first store is born, where digital meets reality
Unmissable date to mark in your diary: on September 30, 2022, Saveone's first physical store will see the light of day, in Milan. After 4 years of digital success, then, the made-in-Italy brand is about to take the big step: opening a "real" store. A project that was already scheduled for 2021 but was postponed due to Covid. A real leap into the future for a brand that has always been proudly digital.
Digital becomes real
It was the year 2018 when Andrea Melchiorre, a model and influencer, and Valerio Bartolo, a descendant of a family of fashion entrepreneurs, decided to start a new men's fashion brand. In their plans, Saveone, this is the name they chose, was to be based on three pillars: made-in-Italy style, quality of raw materials, and affordability. Curated and trendy clothes able to speak to men of different and ages. All strictly online. Four years later, the two founders reap the fruits of that intuition and decide to take a further step forward: to open the first physical store, in Milan, the city of fashion (precisely in Via Alberico Albricci 9). But not a traditional store, but a place where digital becomes real and real becomes digital. A hybrid space, tangible but technologically advanced, so as not to distort Saveone's original soul. Inside the store, in fact, there will be a totem and iPads through which it will be possible to buy all the garments, even those not available in the store, with the opportunity to try them on and then receive them (with in-store pickup or home delivery).
A tailor shop that smells of the Coast
Since, however, fashion does not live by digital alone, but also by physical traditions, Saveone's Milan store will also host a tailor's store, which can be accessed by making an appointment through saveone.it. To make their own suit, customers will be able to choose from thousands of fine fabrics, from Loro Piana to Vitale Barberis Canonico. All framed by sophisticated design, overseen by architect Giuseppe Spasiano and his Studio 87 in Sorrento. It is no coincidence that it is precisely the Amalfi Coast that inspires the style of the Saveone store, which manages to interweave the typical elements of that wonderful slice of Italy with the innovative spirit typical of Milan. In a nutshell, a place to be discovered, elegantly suspended between past and future, a timeless space where fashion becomes immortal.
